A Not-So-Friendly Reminder
A social experiment to remind citizens the many consequences of petroleum usage
Gas Kills
The Insight
Try and imagine how many deaths have occurred due to oil full stop. With that in mind, do you ever get bored just watching the gallons and price increase as you’re pumping gas? I do.That’s why they installed TVs with ads there in the first place. What if we could use that moment to send a message with impact?
The Idea
I printed out stickers that match the coloring, size and font of GALLONS and SALE to replace with SOLDIERS and CIVILIANS. This is one way to send a strong message, but this idea can cover environmental impact as well.
